He used photos and text instead.Įxperiments in memory and communication find that information delivered in pictures and images is more likely to be remembered than words alone. He rarely showed slides with just text and bullets. Take Steve Jobs, considered to be one of the most extraordinary presenters of his time. Key takeaway: Reduce clutter where you can.Ģ) Great presenters don’t use bullet points.īullet points are the least effective way to get your point across. Kennedy’s inauguration speech was under 15 minutes, and the Declaration of Independence guarantees three unalienable rights - not 22. The Gettysburg Address is 272 words, John F. It’s no coincidence that some of the most memorable speeches and documents in history are among the shortest. This is because great writers and speakers are also great editors. One partner instructs his new hires to reduce PowerPoint decks considerably by replacing every 20 slides with only two slides. New consultants quickly learn, however, that less is much more. Senior McKinsey partners have told me that recent MBA hires often try to dazzle clients with their knowledge - and they initially do so by creating massive PowerPoint decks.
McKinsey is one of the most selective consulting companies in the world, and one I have worked with many times in this area. The following tips are for business professionals who are already comfortable with giving presentations - and may even be admired for their skills - but who, nonetheless, want to excel.ġ) Great presenters use fewer slides - and fewer words. Great leaders, on the other hand, are great for a reason - they recognize their weaknesses and seek to get better. Simply put, people who are mediocre at certain things often think they are better than they actually are, and therefore, fail to grow and improve. Psychologists say this can be explained by a phenomenon called the Dunning-Kruger effect. Often, the people who most want my help are already established and admired for their skills. This is just one example of the many CEOs and entrepreneurs I have coached on their communication skills over the past two decades, but he serves as a valuable case in point. How well I communicate makes a big difference.” “Every point up or down in our share price means billions of dollars in our company’s valuation.
Why do you feel as though you need to improve?” I asked. And yet, the CEO wanted to sharpen his public speaking skills. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives - the flash memory that stores data on smartphones, digital cameras, and computers.
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